Woman House – SS23
Titled Woman House, Hofmann Copenhagen’s SS23 collection celebrates a collective desire to inspire, empower and innovate. Through an artisanal blend of colours, fabrics, prints and silhouettes, the garments are an ode to the 1972 art installation, Womanhouse, and our strong team of creatives.
Through a blend of feminine shapes and utilitarian silhouettes, each garment embraces womanhood through fun practicality, from office to evening. Inspired by our Danish surroundings, many of the shapes reflect Nordic minimalism to which we have added colourful details that are synonymous with Hofmann Copenhagen.
Womanhouse was a feminist art installation and performance space organised by artists Judy Chicago and Miriam Schapiro. It was the first public exhibition that centred upon female empowerment. Miriam Shapiro, one of the founders of Woman House, was a pioneer of feminist artwork and the decoration movement who, by using romantic emblems, lace and ribbons, satirically redefined the stereotype of womanhood and the predetermined concept of the housewife.
''I love the design, architecture and fashion of the 70's. Similarly to the artists who created the exhibit, I like to think of Hofmann Copenhagen as a female power house with strong and passionate women. From design, marketing to photography, our SS23 collection has been created by women with a strong and inspiring story''. - Heidi Hofmann
Womanhouse is produced in a harmonic colour palette, balancing warm vibrant hues of yellow and blue with earthy greens and monochromes. With versatile hues, three signature prints have been created. The first is a tie dye fabric inspired by the members of the Womanhoust exhibit, followed by a carnation flower print made in both structured cotton and jersey, one of our heritage prints. The third print is experimental and modern, created with a digital edge to reflect the innovative-nature of the Womanhouse exhibit and our design team. We have also experimented with buttons, inspired by Nancy Youdelman’s button dress.
“I love the idea of reusing prints and shapes, breathing a new life into them. As a designer, it assures me that there’s an element of timelessness to my designs. This is a huge mission for me, to work in this sustainable way.
I also love to work and experiment with fabrics and techniques, developing and pushing the workmanship when creating a collection. Most of all, each garment needs to feel considered and worked through with all the little details that make Hofmann Copenhagen.” - Heidi Hofmann
Expressive material combinations are central to the collection. To bring a sense of exuberance to the more minimal shapes, an in-house mesh fabric with three-dimensional flowers was designed. A cotton voile fabric was also produced, using natural branch and leaf shapes in a unique blend of embroidery and broderie anglaise.
The season’s offering of functionality is reflected through practical shapes and traditionally casual pieces that have been carefully designed for stylish elevation. Organic cotton jersey is used for the first time to add extra comfort, from office to evening, in this season’s signature carnation print and tie dye pattern.